February 28, 2025
The eggs business in Kenya is one of the most profitable ventures, driven by the consistent demand for eggs in households, restaurants, bakeries, and institutions.
With minimal startup capital and a steady market, entrepreneurs can build a successful eggs business by focusing on quality, pricing, and reliable distribution.
Four key factors make the eggs business a viable and lucrative option:
Eggs are a staple food in Kenyan households and a key ingredient in many recipes, ensuring constant demand.
With as little as Ksh 2,000–5,000, you can start small and expand as your customer base grows.
Eggs offer consistent profit margins, especially when bought wholesale and sold retail or delivered to bulk buyers.
The business serves a diverse market, including homes, food vendors, schools, hotels, and bakeries.
Let’s dive into the steps needed to start and run an eggs business in Kenya:
Understanding the market dynamics is essential to identify your target audience and potential competitors.
Key research areas when starting an eggs business include:
Determine your primary customers, such as households, food vendors, or bakeries.
Identify the types of eggs in demand, such as regular chicken eggs, kienyeji (free-range), or quail eggs.
Analyze the pricing, delivery strategies, and customer service of existing egg sellers in your area.
Focus on underserved areas or specialize in niche markets like organic or kienyeji eggs.
Decide on the scope and scale of your eggs business.
Common business models in the eggs business include:
Buy eggs wholesale and sell directly to consumers at a local shop or market.
Supply eggs to retailers, hotels, or institutions in bulk quantities.
Offer doorstep delivery to households or businesses, leveraging convenience as your unique selling point.
Start with retail or small-scale wholesale and gradually expand to include delivery services.
A clear business plan will guide your operations and help secure funding if needed.
Key sections that should be part of your business plan include:
Include costs for stock, packaging materials, and transportation.
Estimate your daily and monthly income based on customer demand.
Outline strategies for promoting your eggs business and building a loyal customer base.
Operating legally enhances your credibility and customer trust.
Required licenses and permits for an eggs business include:
Register your business name on the eCitizen platform for Ksh 950.
Obtain from your county government (Ksh 2,000–5,000 annually).
Ensure you and your staff are certified to handle and sell food products.
The success of your business relies heavily on the quality of your eggs.
Common suppliers of eggs in Kenya include:
Partner with reliable local farms to get fresh eggs at wholesale prices.
Buy from established egg suppliers who offer competitive pricing and consistent stock.
Consider producing your eggs if you have the capacity, ensuring better control over quality and supply.
Inspect eggs for cracks or damage before purchasing to maintain quality standards.
Price your eggs to attract customers while ensuring profitability.
Example pricing for eggs is shown:
Ksh 300–360 per tray of 30 eggs.
Ksh 360–450 per tray or Ksh 12–15 per egg.
Offer discounts for bulk purchases or repeat customers to encourage loyalty.
Proper packaging and transportation ensure eggs reach customers in excellent condition.
Train staff on handling eggs to minimize breakage during storage and transport.
Effective marketing helps attract and retain customers in a competitive market.
Viable marketing strategies for advertising an eggs venture include:
Use posters or banners in your area to promote your business.
Advertise on platforms like Facebook and WhatsApp, targeting local groups and forums.
Approach restaurants, bakeries, and schools to offer your eggs at competitive prices.
Provide free samples to potential bulk buyers to showcase the quality of your eggs.
Significant challenges for eggs businesses in Kenya include:
The market is competitive, with many sellers offering similar products.
Solution: Differentiate with better quality, customer service, or delivery options.
Eggs are fragile and can easily break during handling or transport.
Solution: Use sturdy crates and train staff on careful handling.
Egg prices can vary depending on supply and demand.
Solution: Build relationships with reliable suppliers to secure favorable prices.
A breakdown of startup costs for an eggs depot is as follows:
| Expense | Estimated Cost (Ksh) |
| Initial Stock (20–50 Trays) | 6,000–15,000 |
| Packaging and Crates | 2,000–5,000 |
| Transportation | 5,000–10,000 |
| Licenses and Permits | 2,000–5,000 |
| Marketing | 1,000–3,000 |
On overview of projected revenue from an eggs business is shown below:
| Metric | Projected Value |
| Daily Sales | 10–30 trays |
| Revenue Per Day | Ksh 3,000–9,000 |
| Monthly Revenue | Ksh 90,000–270,000 |
| Profit Margins | 20–40% |
Keys to succeeding in the eggs sector include:
Always ensure your eggs are fresh and free of cracks.
Provide excellent service and maintain open communication to encourage repeat business.
Reinvest profits to increase stock, add delivery services, or diversify into other poultry products.
Stay updated on pricing, supply, and demand to adjust your strategies accordingly.
Use social media or online marketplaces to reach more customers and take orders efficiently.
Starting an eggs business in Kenya is a lucrative venture with low startup costs and high demand.
By sourcing quality eggs, offering competitive pricing, and building strong customer relationships, you can establish a successful and sustainable enterprise.
While challenges like competition and breakage exist, focusing on quality and customer satisfaction will set your business apart.
Contact us today to start your journey toward a successful eggs business in Kenya!