Influencer Marketing in Kenya: Does It Actually Work? (2025 Honest Guide)

influencer marketing in kenya

An Instagram influencer with 50,000 followers just quoted you KES 30,000 for one post. Your competitor paid a TikToker KES 15,000 last month and claims they got 200 orders. Another business owner told you they spent KES 100,000 on influencers and got nothing in return. Should you do influencer marketing in Kenya? Influencer marketing in … Read more

Understanding Proximity in Design: A Key Principle for Visual Clarity

In graphic design, every element in a composition plays a crucial role in how information is perceived and understood.  One of the most fundamental principles that contribute to a well-organized and visually appealing design is proximity.  When used effectively, proximity in design improves readability, enhances visual hierarchy, and creates a sense of relationship between elements. … Read more

The Role of Line in Graphic Design: A Fundamental Element of Visual Communication

In graphic design, every element serves a purpose, contributing to the overall impact of a composition.  Among these elements, the line is one of the most fundamental and versatile tools at a designer’s disposal.  From guiding the viewer’s eye to creating structure and emphasis, lines in graphic design play a crucial role in shaping visual … Read more

Understanding Balance in Graphic Design: A Key Principle for Visual Harmony

In graphic design, achieving a visually appealing and effective composition is not just about creativity—it’s about structure and harmony.  One of the most fundamental principles of design is balance, which ensures that a design feels stable, organized, and pleasing to the eye.  Whether designing a website, a poster, or a logo, understanding how to apply … Read more

How to Create an Effective Graphic Design Brief: A Complete Guide

In the world of graphic design, communication is key.  Whether you’re a business looking to hire a designer or a designer trying to understand a client’s vision, a well-structured graphic design brief is the foundation of any successful project.  It serves as a roadmap that guides the creative process, ensuring that everyone involved is on … Read more

The Role of Function in Graphic Design: Balancing Aesthetics and Purpose

In the world of graphic design, aesthetics often steal the spotlight, with beautiful visuals and eye-catching layouts taking center stage.  However, behind every successful design lies an equally important element: function.  While a design might be visually stunning, its true success is measured by how effectively it communicates a message, solves a problem, or guides … Read more

Understanding Contrast in Design: The Secret to Eye-Catching Visuals

When it comes to creating visually compelling and effective designs, contrast is one of the most powerful tools in a designer’s arsenal.  Whether you’re working on a website, a poster, a logo, or a social media graphic, applying the right contrast can make your design stand out, guide the viewer’s attention, and enhance readability.  In … Read more

Mastering Alignment in Graphic Design: The Key to Visual Harmony

In the world of graphic design, where creativity meets structure, one principle stands out as a fundamental building block of effective visual communication—alignment.  Whether you’re designing a logo, a website, a poster, or social media graphics, alignment ensures that your elements are visually connected, balanced, and cohesive.  In this blog post, we’ll dive deep into … Read more

The Best Printing Companies in Kenya

Kenya’s printing industry is vital to various sectors, supporting businesses, educational institutions, and individuals with essential printing services.  Whether you’re looking to print marketing materials, textbooks, or personalized merchandise, understanding the landscape of printing companies in Kenya can help you find the best solutions for your needs. This guide explores top printing companies in Kenya, … Read more